digital marketing beyond the top of the funnel
Our goal is to identify and maximize every opportunity across your digital marketing funnel, helping your business convert more customers without necessarily increasing costs.
digital marketing consulting and agency
We believe that Digital Marketing goes far beyond awareness and acquisition campaigns. Instead of focusing solely on the top of the funnel, we take a comprehensive and strategic approach to transform your customer journey—from the first interaction to referral.
Through in-depth analysis and a tailored restructuring of your marketing funnel, we identify valuable opportunities at every touchpoint. Our goal is to optimize your conversion rate without necessarily increasing your investment, ensuring that every stage of the funnel contributes to your business's growth.
• Reduce Costs with Efficiency: We optimize your funnel to generate more conversions, increase ROI, and lower expenses.
• Comprehensive Strategy: We work across all stages, from acquisition to retention and referrals.
• Data-Driven Decisions: Accurate analyses for smarter marketing management.
services
Consulting and Strategic Planning
Funnel Structuring and Marketing Automation
Paid Traffic Campaigns
• Strategic Analysis and Planning: We assess and structure your strategy, highlighting growth opportunities.
• Customer Journey and Conversion Funnel: Mapping the customer journey and analyzing the funnel to identify gaps and optimization opportunities.
• Performance and Channel Analysis: We evaluate channel performance and turn data into valuable insights.
• Automation: Creation and implementation of personalized workflows.
• Marketing Ops: Structuring operations to optimize your marketing efforts.
• Tool Implementation: Implementation of automation tools.
• ICP and Lead Scoring: Defining the ideal customer profile and setting up lead scoring.
• Campaign Development: Planning and creation of Paid Ads campaigns.
• Performance Analysis: Continuous monitoring and real-time adjustments.
• Growth Marketing: Data-driven approach focused on continuous experimentation.
• Landing Pages: Creation of LPs.
• CRO: Optimizing conversion rates at strategic points and running A/B tests.
about us
Scintilla Digital is the digital marketing division of Scintilla Consultancy, led by Fernando Araújo, a professional with over 10 years of experience in Digital Marketing, Growth, and Marketing Ops.
With an MBA in Business Management from FGV and a postgraduate degree in Marketing and Business from the University of California Riverside (UCR), Fernando has led Growth and Digital Marketing teams at companies such as Profitfy, Zouti, and Bettha. He has also managed campaigns for brands like Maersk, Red Bull, Google, Nestlé, among others.
10+
years of experience in digital marketing
contact us
Fill out the form, and one of our specialists will get in touch to understand how we can help your digital marketing take off.